Productdive Webinar
Managing Mature Products
As a product manager, you are responsible for every stage in the product life cycle, from conception to decline. Every stage in the product life cycle is important and must be prioritized. As a product manager who just joined a new team and has to manage a mature product; a product that has gone through iterations and has customers actively using it, how do you manage and keep such products performing well in a competitive marketplace? What strategies will you employ to be your competitive advantage for this mature product in a saturated marketplace?
In this webinar you will learn:
- How to understand existing processes and position strategies
- How to manage different stakeholders
- How continuous improvement applies to customers as well as products
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